1 year product guarantee

1 year product guarantee

Free delivery on most orders over £40

Free delivery on most orders over £40

Rated 4.9/5 stars on Feefo

Rated 4.9/5 stars on Feefo

Researched & tested products

Researched & tested products

Innovating for over 20 years!

Innovating for over 20 years!

Supporting Redwings Horse Sanctuary & Brooke

Supporting Redwings Horse Sanctuary & Brooke

Feefo Gold Trusted Service Award Winner

Feefo Gold Trusted Service Award Winner

Get more time to pay with Klarna

Get more time to pay with Klarna

SimplyIrresistible

After use, reseal the bag tightly, and the bag will last for up to 90 days. If the product is exposed to direct sunlight there may be some discolouring of ingredients.

simplyirresistible is packed in airtight packaging, and when stored in a cool dry place, out of direct sunlight, has a shelf life of twelve months.

We use a probiotic that has specific authorisation for use in the horse. It is included in simplyirresistible so that the full daily probiotic recommendation is received when 100g is fed. This means it can be used instead of other yeast-based probiotic supplements.

If you are already using a probiotic supplement, you could consider reducing it, although any extra supply is unlikely to be harmful.

simplyirresistible is designed as a healthy treat for horses, but you may be tempted to tempt animals in your care. Indeed the fruits and vegetables used are tasty and can be offered to many different animals. However the probiotic we use is only authorised for use in horses, pigs and ruminants.

The term heating is often used to describe feeds that can make horses or ponies excitable. For instance feeds high in cereals are often attributed to having a heating effect. Such excitability could be due in part to an increase in dietary energy supply, a reduction in fibre supply, or a simple rush of rapidly available carbohydrate into the bloodstream. In all cases these effects are usually observed at feed intakes of several kilos per day.

Simplyirrestistible is typically fed at 50-100g per day, so at a much lower rate than feeds. The fruit and vegetable components do add some sugar to the diet but this is at such a very low level that is unlikely to have a heating effect.

Laminitis is a complex systemic condition that manifests itself in the foot with acute lameness. Dietary management rightly centres on weight control, maximising fibre and limiting starch and sugar intakes but can mean a very restricted and basic diet for animals prone to the condition. A small sprinkle or handful of simplyirresistible will only add a few grammes of sugar and trace amounts of starch, whilst brightening up a small and boring feed, offering 50g of simplyirresistible Five Fabulous Fruits and Virtuous Vegetable Variety provide about 14g and 11g of starch and sugar respectively. By comparison 500g of a low starch and sugar pellet or chaff would supply about 100g of starch and sugar. Additionally the probiotic in simplyirresistible helps support healthy large intestine function, which is key in the management of such animals.

Probiotics for horses are microbial preparations, usually yeast, that when added to the diet helps promote the growth of beneficial bacteria in the digestive system.

The probiotic in simplyirresistible is a live yeast that helps maintain gut health by stimulating the growth of healthy microbial populations particularly in the fibre-digesting large intestine. This has been proven in research to improve digestive efficiency. A healthy large intestine or hindgut is important since it comprises two-thirds of the horse’s digestive capacity and can be adversely affected by dietary change.

An antioxidant is a substance that counteracts disruptive free radicals in the body. More free radicals are produced when the body is under any kind of stress, and so antioxidants are an all-important part of maintaining the health of our and our horse’s bodies.

Antioxidants come in a wide variety of forms; commonly added to feed are vitamins E, C and selenium. Plants are an excellent source of a wide variety of antioxidants, produced to help protect them from direct exposure to the sun’s rays. The terms carotenoids, xanthophylls, polyphenols, flavonoids, flavanols, anthocyanins, tocopherols, reservatrol, curcuminoids all describe different kinds of plant antioxidants.

Both apples and carrots are largely water meaning that only about 10% is actual nutrients.
Fresh fruit and veg are undoubtedly succulent but this means they do not store for any length of time.
With simplyirresistible you have the advantage of supplying more fibre, antioxidants and probiotics per mouthful, supplied by a wide variety of tastes and textures from the different ingredients that comes with a long shelf life.
The table below compares additions of simplyirresistble with a carrot or apple (a typical carrot weighs about 130g and a typical large apple 240g.)

 Simplyirresistible Five fabulous fruits (50g)Simplyirresistible virtuous vegetables (50g)One Carrot (130g)One Apple (240g)
Water content5g5g117g210g
Crude Fibre content9g9g12g7g
Sugar content13g8g5g23g
Starch content1g3g0.4gTrace
AntioxidantWide variety of plant sourcesSingle plant sourceSingle plant source
ProbioticYesNoNo

simplyirresistible is a healthy feed topping, with small typical feed rates of between 50 and 100g per day. Each simplyirresistible variety is packed full of a variety of delicious tastes and textures, is full of natural plant antioxidants and contains a proven probiotic with proven efficacy in the horse designed to support digestive health and help the horse get the most out of its feed.

Our Story

Our Story

Find out more about our story.

Find Out More
Register your Product

Register your Product

Find out about how you can register your product.

Find Out More
Testimonials and Reviews

Testimonials and Reviews

Find out more about our testimonials and reviews.

Find Out More