Description
Simplyirresistible Healthy Horse Treat
Simplyirresistible Virtuous Vegetables is a mixture of carrots, beetroot, peas, parsnip and courgette with a proven probiotic to support digestive health and help them get the most out of its feed. This healthy horse treat is carefully made by selecting ingredients that combine great flavours, aromas and textures ensures that your horse gets maximum enjoyment at meal times.
Composition: lucerne, high temperature dried; grass high temperature dried; carrot, dried (15%); peas, dried (5.7%), parsnips, dried (4.5%); courgette, dried (2.4%); beetroot, dried (2.4%); rapeseed oil.
| Crude protein |
15% |
| Crude oils and fats |
3.2% |
| Crude fibre |
19.9% |
| Crude ash |
8.5% |
| Sodium |
0.1% |
10 Ways to Feed Simplyirresistible – Watch the video. Ideal for good doers on restricted diets, to tempt picky eaters to eat up, add to medicines & supplements, treat to horses and ponies on box rest or standing in, add to feed balls as an ideal size mix or simply feed as a delicious treat.
A 1.5kg pack lasts 30 days based on a daily serving of 50 grams.
Story
As a company who has spent 14 years developing products designed to enhance equine welfare, it seemed only natural that we should look to address the wellbeing of the horse from the inside as well.
Inspired by the trend in human food for healthy, convenient snacks with added benefits, our NUTRITION range was launched to address a gap in the market for horse owners looking for healthy treats with nutritional benefits.
simplyirresistible feed-topping has been developed to provide a natural addition to dull or bland feeds to make them more exciting. It can also be fed to those on a restricted diet or to tempt fussy feeders to eat up, add to a feed with medication or supplement to encourage them to eat all the vital additions. It is also perfect for adding to treat balls or just as a delicious treat from the hand.
simplyirresistible bags have a 30 day supply and come in a resealable bag perfect for the feed room shelves. The Simply Scoop provides the perfect way to make sure your horse is getting the perfect amount of simplyirresistible every day.
FAQ's
Why is variety in the horse’s diet important?
The horse evolved as a browsing herbivore, covering a great distance each day whilst nibbling at the variety of grasses and shrubs on the way. Horses like to select their food, but in modern feeding, diets tend to remain the same mix of forage and hard feed, and in doing so, the variety they are hard wired to look for, is restricted.
Will adding simplyirresistible affect my horse’s diet?
simplyirresistible is a healthy feed topping, with small typical feed rates of between 50 and 100g per day. Each simplyirresistiblevariety is packed full of a variety of delicious tastes and textures, is full of natural plant antioxidants and contains a proven probiotic with proven efficacy in the horse designed to support digestive health and help the horse get the most out of its feed.
How do these products compare to real fruit and veg?
Both apples and carrots are largely water meaning that only about 10% is actual nutrients.
Fresh fruit and veg are undoubtedly succulent but this means they do not store for any length of time.
With simplyirresistible you have the advantage of supplying more fibre, antioxidants and probiotics per mouthful, supplied by a wide variety of tastes and textures from the different ingredients that comes with a long shelf life.
The table below compares additions of simplyirresistble with a carrot or apple (a typical carrot weighs about 130g and a typical large apple 240g.)
| |
Simplyirresistible Five fabulous fruits (50g) |
Simplyirresistible virtuous vegetables (50g) |
One Carrot (130g) |
One Apple (240g) |
| Water content |
5g |
5g |
117g |
210g |
| Crude Fibre content |
9g |
9g |
12g |
7g |
| Sugar content |
13g |
8g |
5g |
23g |
| Starch content |
1g |
3g |
0.4g |
Trace |
| Antioxidant |
Wide variety of plant sources |
Single plant source |
Single plant source |
| Probiotic |
Yes |
No |
No |
What is an antioxidant?
An antioxidant is a substance that counteracts disruptive free radicals in the body. More free radicals are produced when the body is under any kind of stress, and so antioxidants are an all-important part of maintaining the health of our and our horse’s bodies.
Antioxidants come in a wide variety of forms; commonly added to feed are vitamins E, C and selenium. Plants are an excellent source of a wide variety of antioxidants, produced to help protect them from direct exposure to the sun’s rays. The terms carotenoids, xanthophylls, polyphenols, flavonoids, flavanols, anthocyanins, tocopherols, reservatrol, curcuminoids all describe different kinds of plant antioxidants.
What is a probiotic?
Probiotics for horses are microbial preparations, usually yeast, that when added to the diet helps promote the growth of beneficial bacteria in the digestive system.
The probiotic in simplyirresistible is a live yeast that helps maintain gut health by stimulating the growth of healthy microbial populations particularly in the fibre-digesting large intestine. This has been proven in research to improve digestive efficiency. A healthy large intestine or hindgut is important since it comprises two-thirds of the horse’s digestive capacity and can be adversely affected by dietary change.
Can I feed simplyirresistible fruit and vegetable treats to laminitics?
Laminitis is a complex systemic condition that manifests itself in the foot with the acute lameness. Dietary management rightly centres on weight control, maximising fibre and limiting starch and sugar intakes but can mean a very restricted and basic diet for animals prone to the condition. A small sprinkle or handful of simplyirresistible will only add a few grammes of sugar and trace amounts of starch, whilst brightening up a small and boring feed offering. 50g of simplyirresistible Five Fabulous Fruits and Virtuous Vegetable Variety provide about 14g and 11g of starch and sugar respectively. By comparison 500g of a low starch and sugar pellet or chaff would supply about 100gof starch and sugar. Additionally the probiotic in simplyirresistible helps support healthy large intestine function, which is key in the management of such animals.
Is simplyirresistible heating?
The term heating is often used to describe feeds that can make horses or ponies excitable. For instance feeds high in cereals are often attributed to having a heating effect. Such excitability could be due in part to an increase in dietary energy supply, a reduction in fibre supply, or a simple rush of rapidly available carbohydrate into the bloodstream. In all cases these effects are usually observed at feed intakes of several kilos per day.
Simplyirrestistible is typically fed at 50-100g per day, so at a much lower rate than feeds. The fruit and vegetable components do add some sugar to the diet but this is at such a very low level that is unlikely to have a heating effect.
Can I feed simplyirresistible to other animals?
simplyirresistible is designed as a healthy treat for horses, but you may be tempted to tempt animals in your care. Indeed the fruits and vegetables used are tasty and can be offered to many different animals. However the probiotic we use is only authorised for use in horses, pigs and ruminants.
Can simplyirresistible replace a probiotic supplement?
We use a probiotic that has specific authorisation for use in the horse. It is included in simplyirresistible so that the full daily probiotic recommendation is received when 100g is fed. This means it can be used instead of other yeast-based probiotic supplements.
If you are already using a probiotic supplement, you could consider reducing it, although any extra supply is unlikely to be harmful.
What is the shelf life unopened?
simplyirresistible is packed in airtight packaging, and when stored in a cool dry place, out of direct sunlight, has a shelf life of twelve months.
Once opened how long will the pack last?
After use, reseal the bag tightly, and the bag will last for up to 90 days. If the product is exposed to direct sunlight there may be some discolouring of ingredients.
Ingredients
Simplyirresistible Virtuous Vegetables is a mixture of carrots, beetroot, peas, parsnip and courgette with a proven probiotic to support digestive health and help them get the most out of its feed. Selecting ingredients that combine great flavours, aromas and textures ensures that your horse gets maximum enjoyment at meal times.
Composition: lucerne, high temperature dried; grass high temperature dried; carrot, dried (15%); peas, dried (5.7%), parsnips, dried (4.5%); courgette, dried (2.4%); beetroot, dried (2.4%); rapeseed oil.
| Crude protein |
15% |
| Crude oils and fats |
3.2% |
| Crude fibre |
19.9% |
| Crude ash |
8.5% |
| Sodium |
0.1% |
Delivery Options
Free Shipping for orders over £75 (Excluding Highlands, N. Ireland & Islands) = Free
Economy 2-6 day UK delivery (Excluding Highlands, N. Ireland & Islands) = £3.95
Next working day UK delivery (order before 2pm – excluding Highlands, N. Ireland & Islands) Note: does not include Saturday delivery = £5.95
Over £75 discounted Highlands & Islands delivery (2-3 working days) = £7.95
Over £75 discounted Republic of Ireland (2-3 working days) = £7.95
Highlands & Islands delivery (2-3 working days) = £9.95
Northern Ireland (2-3 working days) = £9.95
Republic of Ireland (2-3 working days) = £9.95
Highlands & Islands <2kg (excluding nutrition) Royal Mail = 3.95
Northern Ireland <2kg (excluding nutrition) Royal Mail =£3.95
Amber Worgan England –
I tried simplyirresistible for my convalescent, fussy eater and low & behold the bucket of food disappeared before my very eyes, medication and supplements, the lot!
Layla Walker –
It’s a fabulous product & the only way to get one of my horses to eat bute. It looks so nice & smells lovely.., I could eat it myself.
Zara Vitry Trapman –
“With my youngsters I always like to make their worming experiences as stress free and pleasant as possible – they are big and I try to avoid a “who’s taller” contest! I thought I would try mixing their wormer with simplyirresistible and I have to admit that I was more surprised by the result than I expected!
I thought I’d get proof of this to share with you, and as you can see, this youngster was wary of her first mouthful –however she soon came back for seconds, and thirds …and we got a very nice clean scoop by the end of it!
I would usually have had half the wormer spat out by putting it directly in her mouth, and I normally over estimate their weight in provision of this. So not only is this a great result, but it will end up saving me the extra wormer I normally have to supply to try to make sure they get their required dose.
I can’t believe my horses ate their wormers WILLINGLY!”
Allison Knights –
“Given that my mare is very fussy and notices straight away if there is anything different in her feed she ate it without any problems.”
Layla Walker –
“It’s a fabulous product & the only way to get one of my horses to eat bute. It looks nice & smells lovely.., could eat it myself.”
Lisa Hughes –
“I have a 3 year old Brandenburg who recently sliced his leg open in the field and has been prescribed a course of antibiotics by the vet. Well, getting him to take his medicine has been a real task and not easy at all until I found simplyirresistible.
He’s not really a fussy eater and being so young I didn’t want him to develop an issue with feeding however, he sniffed out the antibiotics and knew straight away that there was something different in his feed bowl. I tried everything to encourage him to eat up from feeding tiny amounts to adding honey and even Angel Delight! That was until a friend who works in a tack shop recommended that I tried simplyirresistible. I mixed in 2 scoops with his feed and the antibiotics and he ate the lot! The added benefit is having a probiotic to help digestion and avoid upset from the medicines. I would highly recommend simplyirresistible to anyone!”
Amber Worgan –
“If anyone has been like I was towards this product, then you’ll have raised your eyebrows at the price and walked back out the door (£12.99 for 1.5kg, 30 days supply at 50grams/day – my thoughts being that I’d need the whole bag to encourage my lad to eat up). However, after having to deal with a convalescent, fussy eater for the last few weeks that would touch nothing I put in front of him, who picked out anything I put in to make it taste better (even mint and garlic wouldn’t entice him!), I thought ‘hell, I may as well’ – if it “Makes dull feeds yummy” AND can “tempt picky eaters to eat up” then my life would have been made a hell of a lot easier. The free scoop does entice slightly here ;}
I selected the bag containing carrot, parsnip, pea, courgette and beetroot (the idea of feeding raisins to my lad is not an option, which is what the other selection offers), adding around 70 grams to kick start him off not really expecting great things… but low and behold the bucket of food disappeared before my very eyes, medication and supplements, the lot!
For a Shire he is quite demanding on the food he will and will not eat unless there is something a little special in there!
So If anyone else is dealing with a difficult to feed horse, then I highly recommend this product – Equilibrium seem to have gotten this right as well as being low in sugar and adding a nice probiotic to keep the tummy happy!”
“A very happy customer!”
Lindsay McAlice-Kennedy –
“My pony loves simplyirresistible. He has IBS and is 25 years old with Danilon in his tea every night.
My horse recently had an operation and is very fussy with feed her when it includes pain killers etc in. She enjoyed the simplyirresistible and actually ate her tea with the dannilon in it.”
Rachael Eden, Parelli (UK) Leamington Spa, Warwickshire –
“My loan horse has Cushings and it can be really difficult to get her to eat her hard feed. However, that has not been our issue lately, the issue has been getting her to eat her tablet which she has had hidden in a carrot for the last year but suddenly started to refuse to eat this a couple of weeks ago! I tried numerous things and she kept managing to fish out the tablet and eat everything else until I tried putting it in my hand with a handful of Simply Irresistible, she ate it all up, tablet included and has continued to do so since! So I now need to stock up!
I have also found it really useful for baited stretches for her and my pony, I don’t like using a single treat because it can cause them to stretch enough to grab the treat and then spring back without having stretched properly so I have been using handfuls of this which means they hold the stretch for longer to pick up all the little pieces!
I must admit I was sceptical at first what with one fussy eater and one who I try not to treat often nor do I feed a hard feed as he east everything in sight and then some, but it has exceeded expectations and proved very handy!
Helen Brown –
I have an IDxTB mare who since the spring started has been difficult to catch.
A friend had a sample of the fruit variety, and as my horse is a VERY fussy eater I was doubtful that she would approve the taste!
Well she LOVED it! So I purchased a bag and for the last week she has been so keen for the tasty treat she almost trots into her stable!
Thank you so much!
Rachel Tranter –
My fussy 20 year old mare, who also has ulcers, loves this and the fruit variety.