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1 year product guarantee

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Free delivery on most orders over £40

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Rated 4.9/5 stars on Feefo

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Researched & tested products

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Innovating for over 20 years!

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Supporting Redwings Horse Sanctuary & Brooke

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SKU: SKU9050
Categories: Horse Nutrition, Simply Irresistible, Supplements and Treats

Simply Irresistible Fabulous Fruits


Liven up mealtimes with Simply Irresistible Fabulous Fruits. Packed full of natural fruits rich in antioxidants, this is the perfect treat your horse won’t be able to resist! Now in NEW recyclable packaging!

Purchase now and earn 24 Equilibrium Reward Points!

Are you wanting to make dull feeds exciting? Need a new treat for your horse? Or wanting a boredom buster for your stabled horse? Simply Irresistible Fabulous Fruits is a healthy horse supplement that is a great addition to your horse’s diet. Now in NEW recyclable packaging!

Made from a mixture of:

  • Apples
  • Apricots
  • Dates
  • Sultanas

Created by selecting ingredients that combine great flavours, aromas, and textures that your horse will simply love, ensuring that he gets maximum enjoyment how every you decide to feed. Packed full of probiotics for horses, support your horse’s digestive health and help them get the most out of their feed with Simply Irresistible Fabulous Fruits. Also available as in a vegetable variety.


lucerne, high temperature dried; grass high temperature dried; apple, dried (8.5%); sultanas (7.5%), dates (6.2%) apricots, dried (2.5%); rapeseed oil.

Zootechnical additive: 4B1710 Saccharomyces cerevisiae MUCL 2.5 X 1011 CFU/kg

Analytical Constituents:
Crude protein 11.5%
Crude oils and fats 2.8%
Crude fibre 19.8%
Crude ash 7.5%
Sodium 0.1%

After use, reseal the bag tightly, and the bag will last for up to 90 days. If the product is exposed to direct sunlight there may be some discolouring of ingredients.

simplyirresistible is packed in airtight packaging, and when stored in a cool dry place, out of direct sunlight, has a shelf life of twelve months.

We use a probiotic that has specific authorisation for use in the horse. It is included in simplyirresistible so that the full daily probiotic recommendation is received when 100g is fed. This means it can be used instead of other yeast-based probiotic supplements.

If you are already using a probiotic supplement, you could consider reducing it, although any extra supply is unlikely to be harmful.

simplyirresistible is designed as a healthy treat for horses, but you may be tempted to tempt animals in your care. Indeed the fruits and vegetables used are tasty and can be offered to many different animals. However the probiotic we use is only authorised for use in horses, pigs and ruminants.

The term heating is often used to describe feeds that can make horses or ponies excitable. For instance feeds high in cereals are often attributed to having a heating effect. Such excitability could be due in part to an increase in dietary energy supply, a reduction in fibre supply, or a simple rush of rapidly available carbohydrate into the bloodstream. In all cases these effects are usually observed at feed intakes of several kilos per day.

Simplyirrestistible is typically fed at 50-100g per day, so at a much lower rate than feeds. The fruit and vegetable components do add some sugar to the diet but this is at such a very low level that is unlikely to have a heating effect.

Laminitis is a complex systemic condition that manifests itself in the foot with acute lameness. Dietary management rightly centres on weight control, maximising fibre and limiting starch and sugar intakes but can mean a very restricted and basic diet for animals prone to the condition. A small sprinkle or handful of simplyirresistible will only add a few grammes of sugar and trace amounts of starch, whilst brightening up a small and boring feed, offering 50g of simplyirresistible Five Fabulous Fruits and Virtuous Vegetable Variety provide about 14g and 11g of starch and sugar respectively. By comparison 500g of a low starch and sugar pellet or chaff would supply about 100g of starch and sugar. Additionally the probiotic in simplyirresistible helps support healthy large intestine function, which is key in the management of such animals.

Probiotics for horses are microbial preparations, usually yeast, that when added to the diet helps promote the growth of beneficial bacteria in the digestive system.

The probiotic in simplyirresistible is a live yeast that helps maintain gut health by stimulating the growth of healthy microbial populations particularly in the fibre-digesting large intestine. This has been proven in research to improve digestive efficiency. A healthy large intestine or hindgut is important since it comprises two-thirds of the horse’s digestive capacity and can be adversely affected by dietary change.

An antioxidant is a substance that counteracts disruptive free radicals in the body. More free radicals are produced when the body is under any kind of stress, and so antioxidants are an all-important part of maintaining the health of our and our horse’s bodies.

Antioxidants come in a wide variety of forms; commonly added to feed are vitamins E, C and selenium. Plants are an excellent source of a wide variety of antioxidants, produced to help protect them from direct exposure to the sun’s rays. The terms carotenoids, xanthophylls, polyphenols, flavonoids, flavanols, anthocyanins, tocopherols, reservatrol, curcuminoids all describe different kinds of plant antioxidants.

Both apples and carrots are largely water meaning that only about 10% is actual nutrients.
Fresh fruit and veg are undoubtedly succulent but this means they do not store for any length of time.
With simplyirresistible you have the advantage of supplying more fibre, antioxidants and probiotics per mouthful, supplied by a wide variety of tastes and textures from the different ingredients that comes with a long shelf life.
The table below compares additions of simplyirresistble with a carrot or apple (a typical carrot weighs about 130g and a typical large apple 240g.)

  Simplyirresistible Five fabulous fruits (50g) Simplyirresistible virtuous vegetables (50g) One Carrot (130g) One Apple (240g)
Water content 5g 5g 117g 210g
Crude Fibre content 9g 9g 12g 7g
Sugar content 13g 8g 5g 23g
Starch content 1g 3g 0.4g Trace
Antioxidant Wide variety of plant sources Single plant source Single plant source
Probiotic Yes No No

simplyirresistible is a healthy feed topping, with small typical feed rates of between 50 and 100g per day. Each simplyirresistible variety is packed full of a variety of delicious tastes and textures, is full of natural plant antioxidants and contains a proven probiotic with proven efficacy in the horse designed to support digestive health and help the horse get the most out of its feed.

Delivery, returns, exchanges and guarantee

Delivery charges are calculated based on the location of delivery, weight, and value of the order. Standard charges are:

For parcels up to 20kg: UK Delivery

  • Standard Delivery – 2 Working Days – £4.99 – for orders under £40 and placed before 2pm. (UK Mainland only. Excludes Highlands, Northern Ireland, and Islands)
  • FREE Delivery – 2 Working Days – for orders over £40 and placed before 2pm. (UK Mainland only. Excludes Highlands, Northern Ireland, and Islands)
  • Scottish Highland & Islands Standard 4-6 Working Day Delivery – £7.99 (up to 15kg)
  • Next Day Delivery – £6.99 – for orders under £100 and placed before 2pm. (UK Mainland only. Excludes Highlands, Northern Ireland, and Islands)
  • FREE Next Day Delivery – for orders over £100 and placed before 2pm. (UK Mainland only. Excludes Highlands, Northern Ireland, and Islands)

We hope that you are happy with your products, but if you aren’t, we do understand that sometimes when buying online that items may not be as expected, you may need a different size or you might have just changed your mind!

Our policy lasts 30 days. If you are unhappy with your purchase, you may return or change your product without reason within 30 days of the delivery of the goods. This policy does not affect your statutory rights.

In order to receive a refund/exchange:

• your item must be clean, unused and in the same condition that you received it.
• your item must be in its original packaging.
• your item must be returned to us within 30 days from receipt of your order*.
• you must fill out the online returns form before returning your item, and include your name, order number and address inside your return package.

All Equilibrium Products are covered under a one year guarantee, except for Equilibrium Massage products which are guaranteed for 2 years. The guarantee is valid with proof of purchase, either email, card receipt or shop receipt, from the date of purchase, providing the product is used and cared for in accordance with instructions. The guarantee is not transferable to another person.

If you find the product faulty during the guarantee period, and you have bought direct from Equilibrium Products please contact us, we will be more than happy to arrange a refund or replacement. If you have bought your product elsewhere please contact the company you purchased it from.

The following are specifically excluded from the terms and condition of the guarantee:

  • Damage caused by misuse, accident, negligence or improper handling of the product or not used in accordance with instructions
  • Normal wear and tear.
  • Any modification made by the purchaser to the product or any repairs other than by an authorised agent.
  • Damage resulting from incorrect maintenance according to the instructions of use (e.g. stored in damp/wet conditions, washed on too hot a wash).
  • The guarantee is only valid if the correct Equilibrium Multi Plug Charger and correct Equilibrium Battery are used, the mains charger attachment appropriate to the country of use must be used. The guarantee is invalid if used with an adapter.
  • Damage caused due to the use of the product on voltage other than that stamped on the product.